Please excuse my tits.
This was a response to a brief set by the ad agency Mother to student creative teams back in 2007. The brief was simple: put a video on YouTube and whoever gets the most views wins a placement. So, we did, and we did.
It had 100,000 views by the deadline (2nd place having around 5,000 views) and well over 30 million within a couple of years.
Again, please excuse my tits.